August Designs (www.august.synthasite.com) after the groundbreaking ethical / eco DPOL fashion innovation has come up with a new concept in the arena of fashion. The new Collection “As you like it” gives a meaning to fashion altogether.
“As you like it“ as the name speaks is based on the concept of multiple look of single garment as per one’s choice. The ensembles can be worn in two different ways- Regular way (option 1), or upside down (option 2, inverted way) creating altogether two different looks of the same ensemble, for two different occasions. Yes, the clothes are not just reversible; they can be worn upside down.
Inspired from nature where a lot of fruits and vegetables like oranges, bananas etc grow upside down, but their beauty remains the same even when even when they are put upside down on our dining tables. Similarly the ensembles look sound and aesthetically appealing when are worn in regular fashion or upside down.
Based on the concept of ‘multiple use’ and ‘minimalistic clothing’, the wearer can be engaged to his her apparel in more than one way where one can choose his/her look as per the occasion in his fast moving circuit. You can now walk into your office wearing one look and move directly from your work to a cocktail party just by wearing your dress upside down. The dresses are so designed, that out of the two looks, one of looks (Option 1) is for regular wear whereas the other (Option 2, upside down/ inverted) creates a chic look for, apt as party wear.
The concept of multiple look, also adds a new meaning to ethical / sustainable fashion. The collection doubles usability of materials as two looks come out of the same garment. Now the wearer can enjoy the same ensemble over and over again without getting bored of it.
Global warming! Go Green! Sustainability! are few common words which scintillate in air around us. From tube to print, everywhere the same slogans are enchanted, but the question still remains the same, Do we, a commoner, really care and follow sustainable practices?
Sustainable practices touch almost every aspect of life starting from agriculture, architecture to fashion and lifestyle products, the very three common necessities, food, clothing and shelter. Over years there has been a sudden increase in number of fashion labels and brands that speak of eco fashion. These brands not only use ethical means of production but also put naturally grown, sustainable and recycled materials to proper end use thereby substantially reducing carbon footprint and the landfill problem. The diverse materials and products are made under fair trade conditions in India and china and proper wages are given to the artisans which not only improve their living conditions, but also make them financially independent.
All that is required from our end if to promote sustainable / eco / ethical fashion which not only make our wardrobe colorful with natural new and trendy materials but also promises much more, each one of us, making this planet a better place to live.
To affect the eco/sustainable fashion culture significantly at a fast pace we need to initiate an eco fashion revolution wherein each one of us bear a responsibility of promoting and practicing the eco cause.
Siddhartha is a graduate from National Institute of fashion technology, India. His dream has been to color the canvas of fashion in a unique sustainable way. Article Source:
Siddhartha has been working with notable designers of India. His signature DPOL technology has been acknowledged and appreciated at National level seminar by stalwarts of fashion and textile industry. Also, won best innovator award in the field of fashion, at NIFT in May’2008. He has enthralled his audiences as a principal speaker for his innovation at national and international conferences and workshops.
Marked with 2 years of research, he invented DPOL technology and there after went ahead to acquire a patent for it. Leveraging on the technology he produces eco-friendly, sustainable, economic, state of art products. His collection showcases the ability and benefit of technology in aesthetics. Not only this, there are many commercial benefits which wraps drastic decrease in lead time, minimal usage of chemicals and minimal waste during production. He introduce to the world a collection prepared using his technology giving a new dimension to design.
He believes in elegance and simplicity, with this he presents to you the brand ‘August’. August is here to dress the world, both men and women in indo-western clothes. Glory of colors, grandeur of design, attention to details, makes the sumptuous dream a reality. August accentuates the concept of freedom and flow as the soul of all ensembles. Overall this culminates to a majestic collection and lives up to the literal meaning of the brand name ‘August’.
